A two-sided marketplace connecting home chefs with their neighbors, with chef profiles, listing flows, and checkout designed for first-time users on both sides.
Two-sided marketplaces are hard to design because you're serving two completely different users with one product. Home chefs need tools to list, price, and manage orders. Buyers need to trust that the food is safe, fresh, and worth buying.
I designed the chef and buyer experiences as separate flows that share a data layer. The chef onboarding focuses on building a credible profile — photo, story, and certifications — because trust is the primary purchase driver for food from strangers.
The chef profile page is designed to answer: Who is this person? What do they make? Is it safe? Profile completion is encouraged through a progress indicator, and chefs who complete their profile get a 'Verified kitchen' badge on their listings.
Many home chefs don't think of themselves as 'sellers.' The listing flow uses language like 'Tell people what you're making tonight' rather than 'Create a new product listing.' Steps are simple: photo, name, description, price, portions available.
Food purchases are often impulse decisions. The checkout flow is designed to be completable in under 30 seconds: quantity, pickup or delivery, pay. No account required for first purchase.
A production marketplace app with dual onboarding flows, listing management, and a checkout system. The chef onboarding profile completion rate was over 75% in early testing.
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