Selected Work · 12 case studies
Every project was shaped by real users and real business problems.
Full digital identity and fan engagement platform for a Belgian sports franchise. Defined information architecture, content hierarchy, and navigation from scratch.
Sub-brand platform for Antwerp Anchors' sports division. Defined content structure, navigation labels, and page hierarchy aligned to the team's brand voice.
Cricket-focused sub-site for the Antwerp Anchors organization. Content system, IA, and navigation built to serve a distinct audience within the same brand umbrella.
Multi-dealer used car marketplace. Designed a language-first VIN listing flow that reduced listing time from ~2 minutes to 10 seconds through guided, plain-language steps.
Salon booking platform. Clearer confirmation and reminder language increased first-month bookings by 72% and reduced missed appointments.
Brand system and marketing site for a music tech startup. Defined content hierarchy, page structure, and feature copy from first principles.
Website and local SEO for a Detroit institution. Designed the menu, location, and ordering content to reduce friction for walk-in and online customers.
Second location website with the same content system as 8 Mile, adapted for the Southfield neighborhood audience and local search context.
Doctor discovery platform. Designed plain-language search, filter taxonomy, and provider card content hierarchy to help users find care without feeling overwhelmed.
Ride booking app for Detroit. Designed onboarding, booking flow, and driver/rider dashboard content with clear state labels and error handling.
Hyperlocal community discovery app. Designed onboarding, event card copy, and navigation labels for a mobile-first audience.
Two-sided marketplace connecting home chefs with their neighbors. Designed content flows for both chef listings and buyer checkout with first-time users in mind.
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